Private AviationCASE / 01
High-intent lead generation for luxury private jet enquiries.
Qualified enquiries up
Channels — Google Ads
Focus — Lead quality · Intent · Landing page alignment
Founder-led paid media consultancy
Paid media built for
sharper growth.
Mavari Digital helps brands sharpen Google Ads, Paid Social and performance marketing through senior strategy, cleaner account structures, smarter testing and commercially focused execution.
// ChannelsGoogle AdsPaid SocialApple Search AdsLead GenE-commerceAppsInternational
CPA ↓ 38%
ROAS ↑ 2.4×
QS 9/10
CTR +62%
01£400k+Monthly media budgets managed
0220+International markets
038+ yrsSenior performance experience
046+Paid channels across the stack
The problem
Most paid media accounts don't need more noise. They need clearer signal.
Wasted spend, weak structures, poor tracking and scaling decisions made from dashboards alone — most accounts can do significantly more with the same budget.
01
Wasted spend
Budgets bleeding into low-intent placements, broad terms and untested creative.
02
Messy account structures
Overlapping campaigns, fragmented signals and audiences fighting each other.
03
Weak creative testing
Random ad iterations with no framework, no hypothesis and no learnings.
04
Poor tracking clarity
Conversions misfiring, attribution gaps and platforms reporting different truths.
05
Unclear funnel quality
Volume metrics climbing while lead quality and revenue quietly drop.
06
Scaling without context
Budget increases based on platform metrics, not commercial outcomes.
Coverage
Platform expertise across the paid media stack.
Direct senior support across the channels that matter — with trusted freelance partners for specialist production where needed.
Coverage
Google Ads
Search, Shopping and PMax built around clean signals and commercial intent.
Search
Performance Max
Shopping
Demand Gen
YouTube
Display
Lead gen
E-commerce
Restructures
Bidding strategy
Partner-supported services are delivered honestly through trusted freelance partners, not presented as in-house production.
Our service offering
Paid media services built to improve performance.
Senior strategy and execution across the channels that drive commercial growth — supported by trusted partners where specialist production is needed.
Darcy Brown
Founder · Mavari Digital
Founder-led
Senior paid media support, without the agency layers.
You work directly with a senior performance marketer who understands strategy, account structure, creative testing and commercial outcomes. No handoff chaos. No hiding behind dashboards. Just clearer decisions and sharper execution.
Experience managing large-scale Google Ads, Paid Social, Apple Search Ads and international paid media campaigns across lead generation, apps, e-commerce, property, subscriptions and private aviation.
Selected experience
Selected experience across ambitious brands and specialist sectors.
Freelance, in-house and agency-side campaign management — across lead generation, subscriptions, apps, e-commerce, property, charities and high-value services.
/ 01
The Big Cat Sanctuary
Charity · Conservation
/ 02
Reclaim247
Finance · Claims
/ 03
Bitlux
Private Aviation
/ 04
Shades Garden
E-commerce
/ 05
Avondale Building
Construction · Property
/ 06
Glosrose
Property · Rentals
/ 07
Off The Tee
Apps · Subscriptions
/ 08
Private Aviation
High-value services
Brands shown reflect previous client experience across Darcy's career — freelance, in-house and agency-side.
Results
Performance experience across high-intent markets.
Selected sector experience across the channels Mavari manages day to day.
Discuss similar work
SubscriptionsCASE / 02
Subscription marketplace growth across creative-led paid social.
CAC payback compressed
Channels — Meta · TikTok
Focus — Creative testing · Funnel · LTV
CharityCASE / 03
Membership and donation growth across high-intent campaigns.
Cost per donation reduced
Channels — Google · Meta
Focus — Donor quality · Funnel · Cost per donation
Finance / ClaimsCASE / 04
Lead generation across claims and financial services.
Lead quality stabilised
Channels — Google Ads
Focus — Compliance · Lead quality · CPA
E-commerceCASE / 05
Multi-channel e-commerce performance across PMax, Shopping and social.
ROAS scaled with spend
Channels — Google · Meta · TikTok
Focus — ROAS · CAC · Creative
Apps & MobileCASE / 06
App campaign structure and acquisition strategy across iOS and Android.
CPI down, retention up
Channels — ASA · Google
Focus — Installs · CPI · Post-install events
Paid Media Audit
Want to know what's holding your paid media back?
Request a paid media audit and get a clear view of wasted spend, structural issues, tracking gaps, creative weaknesses and scaling opportunities.
- Account structure review
- Spend & budget analysis
- Conversion tracking review
- Creative & funnel review
- Wasted spend analysis
- Prioritised action roadmap
Reply within 1 business day · No obligation
Monthly retainer
From audit to ongoing growth.
A paid media audit shows where performance is leaking. Monthly retainers fix the issues, manage the account day to day, keep testing moving and improve performance over time.
Entry point
Paid Media Audit
One-off deep dive into the account.
Main offer
Monthly Retainer
Ongoing management & growth.
- 01Google Ads monthly management
- 02Paid Social monthly management
- 03Combined Google + Social retainers
- 04Strategy-only consulting
- 05Audit + restructure + monthly optimisation
- 06Creative testing support
- 07Monthly reporting & growth planning
Open for new accounts
Ready to find the
signal in your paid media?
Book a paid media audit or discuss monthly support for Google Ads, Paid Social and performance growth.
Reply window
Within 1 business day
Direct from the founder — no agency relay.
Engagements
Audits · Retainers · Strategy
Senior delivery across Google, Social and Apps.