Paid search and measurement research for UK solar installers — long consideration windows, survey bookings, and the gap between an enquiry and a signed installation. One pillar article is published so far, with more added from live account work rather than written in advance.
The commercial result depends on the whole route: search, advert, service page, enquiry, qualification, survey, proposal, follow-up and signed installation.
This hub is being written from live account work, so it grows slowly rather than being filled with generic material. Next up:
A practical breakdown of Google Ads, paid social, CRO or attribution — drawn from real account work.
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A paid media audit reviews structure, spend, tracking and post-click experience, and returns a prioritised 90-day plan.