Wasted spend
Budget leaking into low-intent searches, weak placements, poor audiences or untested creative.
Paid Media Audit
Find what’s holding your paid media back.
A senior review of your Google Ads, Paid Social and performance marketing setup — built to uncover wasted spend, tracking gaps, structural issues and clearer opportunities to scale.
Google Ads/Paid Social/Tracking/Creative/Funnel/Scaling
Live audit signal
v.01Wasted spend
Broad query leak · intent mismatch
High
Tracking gap
GA4 ↔ Ads mismatch
Needs review
Scale opportunity
Search · high-intent
Priority found
Diagnostic preview · illustrative→ /audit
01
£400k+
monthly media budgets managed
02
Google Ads + Paid Social
audits available
03
Structure · Tracking · Creative · Funnel
Four pillars, one review
04
Prioritised action roadmap
Clear, commercial, actionable
The problem
Most accounts don’t need more activity. They need a clearer diagnosis.
Many paid media accounts look busy on the surface: campaigns are running, budgets are spending and dashboards are full of movement. But performance can still be held back by messy structures, weak search terms, poor tracking, unclear creative testing and decisions made without commercial context.
Messy structure
Campaigns, ad groups and audiences overlapping without a clear purpose or testing framework.
Tracking gaps
Conversions misfiring, platforms disagreeing or important funnel actions missing entirely.
Weak creative testing
New ads being launched without clear angles, hypotheses or learnings from previous tests.
Funnel quality issues
Traffic volume rising while lead quality, conversion rate or downstream revenue quietly drops.
Scaling uncertainty
Budget increases based on platform metrics rather than actual commercial confidence.
What gets reviewed
A full paid media review, not a surface-level skim.
Six pillars covered end-to-end across Google Ads and Paid Social — from how the account is built to where the next wave of commercial growth realistically sits.
01
Account structure
Campaign setup, segmentation, intent mapping, match types, audience logic and budget allocation.
02
Search terms & wasted spend
Query quality, negative keyword gaps, irrelevant spend, match type control and low-intent traffic.
03
Bidding & budget control
tCPA, tROAS, Maximise Conversions, budget pacing, automation signals and scaling constraints.
04
Tracking & funnel clarity
Conversion actions, GA4, platform attribution, enhanced conversions, lead quality and funnel drop-off.
05
Creative & paid social testing
Hooks, angles, formats, UGC direction, creative fatigue, testing structure and performance learnings.
06
Commercial growth opportunities
Where to cut, where to test, where to scale and what needs fixing before spend increases.
Google Ads audit
Built for accounts where Google Ads should be working harder.
Google Ads often hides the biggest performance leaks: broad queries, weak Shopping structures, unclear PMax signals, duplicated campaigns, poor conversion setup and bidding strategies optimising against the wrong signals.
01Search campaign structure
02Search terms and negatives
03Shopping and Performance Max
04Demand Gen, YouTube and Display
05Landing page and conversion journey
06Tracking, attribution and conversion quality
Paid Social audit
Creative testing, funnel quality and acquisition logic reviewed together.
Paid Social performance is rarely just an audience problem. The audit reviews creative angles, hooks, UGC direction, funnel quality, audience structure and whether learnings are actually compounding over time.
Review 01
Creative testing framework
Whether angles, hooks and formats are tested with structure — or shipped without learnings.
Review 02
Audience & campaign structure
Whether prospecting, retargeting and broad scale work as one funnel or three disconnected accounts.
Review 03
Funnel and landing page quality
Where the funnel leaks — landing page fit, friction points and conversion experience.
Review 04
Lead or purchase quality
Whether spend is optimising for volume only, or genuine downstream value.
Review 05
Reporting and creative learnings
How learnings are captured, shared and rolled forward — instead of restarting every month.
What you get
A clear view of what to fix first.
Practical, prioritised and commercially useful — built for decisions, not for the shelf.
- Account structure review
- Wasted spend analysis
- Search term and query review
- Tracking and conversion review
- Paid Social creative/funnel review where relevant
- Prioritised action roadmap
- Quick wins and bigger strategic recommendations
- Optional monthly support plan
Audit philosophy
“The goal is not to produce a 60-page vanity document. The goal is to identify the decisions that could improve performance fastest.”
Mavari Digital · Senior paid media
How it works
Simple, senior and practical.
Step 01Next →
01
Access & context
You share account access, performance context and the main commercial goals.
Step 02Next →
02
Audit & diagnosis
Mavari reviews structure, spend, tracking, search quality, creative and funnel performance.
Step 03
03
Roadmap & next steps
You receive a clear action plan showing what to fix, what to cut, what to test and where to scale.
Most audits can be turned around within an agreed timeframe depending on account size and channel complexity.
Good fit
Useful for brands that know performance could be better, but need clarity on why.
Good fit
- Spending £2k–£100k+ per month on Google Ads or Paid Social
- Performance has plateaued or become inconsistent
- CPA or ROAS has worsened
- Tracking or attribution feels unreliable
- The account has become messy after years of changes
- You are considering scaling but want confidence before increasing spend
- You want a senior second opinion before committing to monthly management
Not ideal if
- You only want a generic free checklist
- You are not ready to share performance context
- You want activity without diagnosis
Request audit
Share a little context and get a senior response.
Response within 1 business day. Audits are scoped around your channels, spend and commercial priorities — not a one-size template.
Google Ads, Paid Social or both
Scoped to commercial goals
Clear roadmap deliverable
Next step
Need a clearer view of what your paid media could be doing better?
Book a paid media audit and get a senior view of the biggest leaks, fixes and opportunities across your account.