Paid search and lead-system research for established UK electrical contractors — how search demand, service-specific pages, call and form tracking and follow-up decide whether an enquiry becomes a booked job. One pillar article is published so far, with more added from live account work rather than written in advance.
Google Ads is only the entry point. Here is the full chain from an electrical search to a booked job — and the points where good enquiries are commonly lost.
This hub is being written from live account work, so it grows slowly rather than being filled with generic material. Next up:
A practical breakdown of Google Ads, paid social, CRO or attribution — drawn from real account work.
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A paid media audit reviews structure, spend, tracking and post-click experience, and returns a prioritised 90-day plan.