Privacy Policy

1. Who we are

Mavari Digital ("Mavari Digital", "we", "us", "our") is a trading name of Prevailing Effects Ltd, a company registered in England and Wales with company number 14139236. We act as the data controller for the personal data we collect through this website (mavaridigital.co.uk).

For any privacy-related queries, contact us at MavariDigital@gmail.com.

2. The data we collect

• Contact details you submit via our enquiry or audit forms — name, email address, company, website and message content.
• Communication data — emails, replies and notes related to your enquiry.
• Technical data — IP address, browser type, device, referring URL and pages visited, collected via cookies and analytics tools (subject to your consent).

3. How we use your data

• To respond to your enquiry or audit request.
• To provide and deliver the services you've engaged us for.
• To send relevant follow-up communications about your enquiry.
• To improve the website, content and user experience.
• To meet legal, accounting and regulatory obligations.

4. Lawful basis for processing

We rely on the following lawful bases under UK GDPR:

• Legitimate interests — to respond to enquiries and run our consultancy.
• Consent — for analytics and marketing cookies, and for any marketing emails.
• Contract — to deliver services you've engaged us for.
• Legal obligation — for accounting, tax and regulatory record-keeping.

5. Where your data is stored

Enquiry data is stored in our customer relationship management (CRM) system and our email provider. We use reputable third-party processors who provide appropriate technical and organisational safeguards. Some processors may be located outside the UK; where this is the case, transfers are governed by UK-approved safeguards (such as the UK International Data Transfer Agreement or adequacy decisions).

6. Sharing your data

We do not sell your personal data. We share it only with:

• Service providers acting on our behalf (CRM, email, analytics, hosting).
• Professional advisers (accountants, legal advisers) where reasonably required.
• Regulators or law enforcement where we are legally required to do so.

7. How long we keep it

We keep enquiry and client data for as long as it's needed to deliver our services and meet legal obligations, typically up to 7 years from the end of our business relationship to satisfy UK tax and accounting requirements. Marketing-related contact data is held until you unsubscribe or ask us to delete it.

8. Your rights

Under UK GDPR you have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate or incomplete data.
• Request deletion of your data ("right to be forgotten").
• Restrict or object to certain processing.
• Request data portability.
• Withdraw consent at any time where processing is based on consent.

To exercise any of these rights, email MavariDigital@gmail.com. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.

9. Cookies

We use cookies and similar technologies as described in our Cookie Policy. You can adjust your preferences via the consent banner at any time.

10. Security

We use appropriate technical and organisational measures to protect your personal data, including access controls, encrypted connections (TLS) and reputable service providers. No system is 100% secure, but we work to keep risks reasonable and proportionate.

11. Changes to this policy

We may update this Privacy Policy from time to time. The "last updated" date above will always reflect the most recent version.

12. Contact

Prevailing Effects Ltd (trading as Mavari Digital)
Company number: 14139236
Email: MavariDigital@gmail.com