01Google Ads
Private Aviation
High-intent lead generation for luxury private jet enquiries.
Google Ads campaigns focused on lead quality, intent control, landing page alignment and wasted-spend reduction.
Google AdsLead qualityHigh-value enquiries
Results
Performance experience across high-intent markets.
Selected paid media experience across lead generation, subscriptions, apps, e-commerce, charities, property and high-value services — built around clearer strategy, cleaner account structures and commercially focused execution.
Google Ads/Paid Social/Apple Search Ads/Lead Gen/Subscriptions/E-commerce/Apps
Sectors
Experience across ambitious sectors.
Selected work across high-intent, high-value and regulated markets — each shaped by senior strategy and hands-on execution.
02Google Ads
Charity & Membership
Membership and donation growth for conservation and charity campaigns.
Paid media support across acquisition, donor quality, campaign structure and cost-per-action improvement.
Google AdsMetaMemberships
03Google Ads
Finance & Claims
Lead generation across regulated and competitive finance/claims markets.
Campaign strategy focused on compliance-aware messaging, CPA control, lead quality and search intent.
Google AdsComplianceCPA
04Google Ads
Subscription Marketplaces
Subscription marketplace growth across international markets.
Paid media experience across acquisition, trial volume, CPA control, landing page testing and paid social creative strategy.
Google AdsMetaTikTokInternational
05Apple Search Ads
Apps & Mobile
App campaign structure and acquisition strategy across iOS and Android.
Experience across Apple Search Ads, Google App Campaigns, CPI control, install quality and post-install event strategy.
Apple Search AdsGoogle App CampaignsCPI
06Search
E-commerce & Local Services
Paid media support for e-commerce, property and specialist service brands.
Campaigns across Shopping, Search, Paid Social, account restructuring, feed quality and conversion-focused landing pages.
SearchShoppingPaid Social
Principles
The work is judged by commercial impact, not platform noise.
01
Commercial outcomes first
Clicks, CTR and platform-reported conversions only matter if they connect to revenue, lead quality, pipeline or real business growth.
02
Structure before scale
Most accounts do not need more spend first. They need cleaner intent, stronger segmentation, better tracking and a clearer testing framework.
03
Creative and funnel quality
Performance is rarely just a bidding problem. Paid social creative, landing page fit, offer clarity and conversion quality all shape results.
Brands
Selected career experience across ambitious brands and specialist sectors.
The Big Cat SanctuaryCharity & Membership
Reclaim247Finance & Claims
BitluxPrivate Aviation
RentolaProperty & Subscriptions
Shades GardenE-commerce
Avondale BuildingLocal Services
GlosroseE-commerce
Off The TeeSubscriptions
Private AviationLead Generation
Apps & SubscriptionsMobile Growth
Brands shown reflect selected paid media experience across freelance, in-house and agency-side roles. Direct Mavari case studies will be added as client work develops.
Start
Want to see where your paid media could be working harder?
Book a paid media audit or discuss similar work across Google Ads, Paid Social and performance strategy.